Cultural Heritage Tourism Development in Armenia

• Client:United States Agency for International Development
• Partners:Smithsonian Institution
• Project Duration:August 2015 - December 2021

Project Description

“My Armenia,” a joint partnership between USAID, the Smithsonian Institution, and the people of Armenia, harnesses the power of research, documentation, and storytelling to strengthen cultural sustainability through community-based tourism development. Building on Smithsonian expertise in research and curation, the “My Armenia” program engaged with local partners in community-based research to document Armenian cultural heritage. Building on this collaborative research and working with sustainable tourism experts Solimar International, the “My Armenia” program increased and shared knowledge about Armenian cultural heritage while identifying opportunities to enhance and increase community-based tourism to rural Armenia.

The ultimate goal of the program is to strengthen or establish tourism experiences and reach greater tourism markets with the message of tourism in Armenia. Through this we were able to demonstrate a replicable model for natural and cultural sustainability based on deep scientific research with a connection to financial sustainability for the practitioners of cultural practices and managers of natural assets.

Major Activities

• Strengthen Armenia’s natural and cultural heritage tourism experiences – work with local residents to enhance the tourism experience along strategic tourism routes in the north and south to sustain Armenia’s natural and cultural heritage
• Improve natural and cultural heritage tourism sector workforce skills – enhance the skills of Armenian’s to work in tourism and to sustain cultural practices to improve the lives of Armenian’s in rural areas
• Increase awareness of Armenia as a natural and cultural heritage tourism destination – Tell the story of Armenia to a broader audience and in a more engaging way so that more people are aware of Armenia as a travel destination
• Synchronize efforts within the natural and cultural heritage tourism sector – Engage and leverage partners behind a stronger cultural heritage tourism economy in Armenia so that everyone is working toward a common goal.

Results

• Increased visitation to Armenia, and specifically target areas outside of the capital (Yerevan)
• Increased revenue to the tourism sites, attractions and businesses within Armenia, and specifically areas outside of the capital (Yerevan)
• Enhance the skills of tourism practitioners within Armenia
• Strengthen the management practices of tourism sites, attractions and businesses in Armenia
• Increased partnership, cooperation and coordination among tourism stakeholders in Armenia
• Enhance business linkages with international tourism markets
• Build greater awareness about Armenia as a travel destination internationally

Tourism Projects

• Albertine Rift, Uganda
• Armenia Marketing Campaigns to Enhance Tourism to Local Economies
• Artisan Development in Morocco
• Balaclava and Blue Bay Marine Parks, Mauritius
• Bengal Tiger Conservation Activity
• Benin Market Research Study
• Black Belt Region, Alabama
• Bocas del Toro, Panama
• Boquillas, Mexico
• Cambodia
• Campeche, Mexico
• Cayman Islands National Tourism Plan
• Choco Community Tourism Alliance, Colombia
• Climate Smart Islands
• Colorado CRAFT
• Colorado Destination Stewardship
• Dogon Country, Mali
• Dominican Republic
• Douro Valley, Portugal
• Eastern Newfoundland, Canada
• Eastern Sri Lanka
• Ecuador
• Ethiopia
• Ethiopia Western Route
• Four Corners, USA
• Friends of Wallacea, Guyana
• Georgia National and Regional Tourism Plans
• Global Sustainable Tourism Criteria
• Go Blue Central America
• Great Himalaya Trails
• Großglockner High Alpine Road
• Integrating the Tourism & Energy Sectors in Uganda
• Izabal, Guatemala
• Jamaica Community Experiences
• Johnny Cay Regional Park, Colombia
• Jordan
• Kakheti Tourism Planning, Georgia
• Kingdom of Saudi Arabia
• Lakes to Locks, New York
• Lewis and Clark National Historic Trail
• Liberia Business Planning
• Liberia Conservation Works
• Liberia Ecotourism Study
• Malawi Shire River Basin
• Mizoram, India
• Moldova Tourism Market Segmentation
• My Armenia Cultural Sustainability Program
• My Armenia DMO Development Course
• Myanmar North American Representation
• Namibia North American Marketing Campaign
• Namibia North American Representation
• Namibia Online Marketing Campaign
• Nepal
• Nepal North American Road Shows
• Nepal Trail-Based Tourism Development Project
• Papua New Guinea
• Peak Park, Colombia
• Pearl Cays, Nicaragua
• Publication on Nature-Based Tourism and Community Benefits in Protected Areas
• Puerto Rico Alternative Tourism Analysis
• Rajasthan, India
• Republic of Georgia DMO Development Course
• Research Report to Identify Effective Information and Communications Technology-Based Marketing Strategies
• Rio Grande do Norte, Brazil
• Rurrenabaque, Bolivia
• Rwanda Marketing to the East African Community
• San Andres & Providence, Colombia
• Santo Domingo Ciudad Colonial, Dominican Republic
• Sedona Verde Valley
• Sierra La Giganta, Mexico
• Sierra Leone Wildlife Policy
• Sierra Nevada, California
• Southern Tanzania Destination Marketing
• Southern Tanzania Tourism Plan
• Sri Lanka
• Sugar River Region, New Hampshire
• Sustainable Islands Platform
• Svaneti, Georgia
• Tennessee Valley Geotourism Program
• Tequila Region Geotourism Program
• Tribal Tourism in the Northern Great Plains
• Tunisia Cultural Heritage
• UNESCO World Heritage Journeys Khiva, Uzbekistan
• UNESCO World Heritage Journeys Silk Road
• US Gulf Coast States
• USAID Bangladesh Ecotourism and Conservation Alliance
• USAID Climate Adaptation Project in the Maldives & Sri Lanka
• USAID Georgia Economic Security Program
• USAID Georgia Resilient Communities Program
• USAID Republic of Congo
• USAID South Caucasus Regional Tourism Program
• USAID Timor-Leste “Tourism for All”
• USAID Visit Tunisia
• Visit Alamosa Strategic Tourism Planning
• West Virginia
• Western Balkans Geotourism Program
• Wild and Scenic Delaware River
• World Heritage Journeys of the European Union
• WWF Bhutan
• WWF Conservation Travel
• WWF Madagascar

• ·《我是大富豪》(于洋演唱)的文本歌词及LRC歌词
• ·Kết quả bóng đá Heidenheim vs Bayern Munich
• ·人工智能新战场，在10月后出现了
• ·坚决抵制！ CDPR称AI无法创造《巫师5》、《巫师6》
• ·《Dogpile》PC版下载 Steam正版分流下载
• ·赛出斗志、赛出水平，2024年上海政法系统“政法先锋杯”篮球比赛开幕
• ·《RanchFarmandStoreSimulator》PC版下载 Steam正版分流下载
• ·人工智能新战场，在10月后出现了
• ·坐便器10大品牌都有什么？坐便器品牌介绍
• ·“和力家园”成第二匹进军200万育马者杯决赛的两岁马！目前4战1冠1亚1季
• ·咸鱼之王怪异咸将塔改版第一颗宝珠碎片怎么拿
• ·垃圾分类手抄报内容怎么写垃圾桶厂家告诉你
• ·2023年辽宁卷高考作文题目：材料作文
• ·中国已发布动力电池回收利用国家标准22项——让废旧动力电池变身“城市矿产”
• ·视听共振，心灵同频！《鸿蒙星光盛典》照亮“在一起”的心路
• ·3.1亿，合计1.2万吨/日污水厂新建计划公布